An Extrinsic and Intrinsic Motivation-Based Model for Measuring Consumer Shopping Oriented Web Site Success

An Extrinsic and Intrinsic Motivation-Based Model for Measuring Consumer Shopping Oriented Web Site Success

Edward J. Garrity, Joseph B. O’Donnell, Yong Jin Kim, G. Lawrence Sanders
Copyright: © 2007 |Pages: 21
DOI: 10.4018/jeco.2007100102
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Abstract

This article develops a new model of Web IS success that takes into account both intrinsic and extrinsic motivating factors. The proposed model begins with the Garrity and Sanders (1998) model of technologic acceptance and develops an extended nomological network of success factors that draws on motivation and flow theory.

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