How Does Attitude Impact IT Implementation: A Study of Small Business Owners

How Does Attitude Impact IT Implementation: A Study of Small Business Owners

Elaine R. Winston, Dorothy Dologite
Copyright: © 2002 |Pages: 14
DOI: 10.4018/joeuc.2002040102
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Abstract

According to previous studies, attitude towards information technology (IT) among small business owners appears to be a key factor in achieving high quality IT implementations. In an effort to extend this stream of research, we conducted case studies with small business owners and learned that high quality IT implementations resulted with owners who had positive or negative attitudes toward IT, but not with owners who had uncertain attitudes. Owners with a polar attitude, either positive or negative, all took action to temper the uncertainty and risk surrounding the use of new IT in their organization. In contrast, owners with uncertain attitudes did not make mitigating attempts to reduce uncertainty and risk. A consistent finding among those with high quality IT implementations was an entrepreneurial, or shared, management style. It is proposed, based on case study data, that small business owners with an uncertain attitude towards IT might experience higher quality IT results in their organizations through practicing a more entrepreneurial, or shared, management style. The study provides insights for both computer specialists and small business owners planning IT implementations.

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