Anthony Raman is an Academic Staff Member at NTEC Tertiary Group, New Zealand. He has extensive experience within multicultural, bicultural, international and indigenous environments focusing in education & training and international business development. In the past, he held managerial and senior positions in two large public educational institutions in New Zealand and practiced international business consultancy. His qualifications are a postgraduate qualification in Marketing, Associateship of the Chartered Institute of Marketing, and a postgraduate level Graduate Certificate in Research Methods. Apart from being a Charted Marketer with the Chartered Institute of Marketing (UK), he is an elected Council Member and a Registered Professional Marketer with the Canadian Institute of Marketing.