Gordon Bowen

Gordon Bowen has a Doctorate in Business (University of Hull) and is a Chartered Marketer from the Chartered Institute of Marketing (UK). He is an Associate Lecturer at various universities and higher education institutions, including University of Gloucestershire, Regent’s University London, Ulster University, University of Hertfordshire and Grenoble Graduate Business School. His research interests are strategy, marketing, digital marketing, and SMEs, and he supervises PhD and DBA students in these areas. Gordon has held senior positions in the telecommunications industry, including strategy development, business development and training. He has also advised SMEs on business matters.

Publications

Competitive Social Media Marketing Strategies
Competitive Social Media Marketing Strategies
Wilson Ozuem, Gordon Bowen. © 2016. 317 pages.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize...