Ioana Iancu

Ioana Iancu graduated from Political Science. She has MA studies in Management of Political Organizations and in Advertising at Babes-Bolyai University, Cluj-Napoca and MA studies in Political Science at Central European University, Budapest. She has a PhD in Sociology. She currently holds a Lecturer position at the Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University, Cluj-Napoca, Romania.

Publications

A Neuromarketing Perspective on Measuring Marketing Influence at the Unconsciousness Level
A Neuromarketing Perspective on Measuring Marketing Influence at the Unconsciousness Level
Ioana Iancu. © 2018. 21 pages.
In a context characterized by an inflation of marketing messages, it is imperious to understand how consumers succeed in making the buying decision. Starting by briefly...
Digital Entrepreneurship and Global Innovation
Digital Entrepreneurship and Global Innovation
Ioan Hosu, Ioana Iancu. © 2017. 301 pages.
Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a...
A Neuromarketing Perspective on Measuring Marketing Influence at the Unconsciousness Level
A Neuromarketing Perspective on Measuring Marketing Influence at the Unconsciousness Level
Ioana Iancu. © 2017. 21 pages.
In a context characterized by an inflation of marketing messages, it is imperious to understand how consumers succeed in making the buying decision. Starting by briefly...