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About Us

Juan Sánchez-Fernández

Juan Sánchez-Fernández is a Marketing and Market Research Lecturer with a PhD in Business Sciences from the University of Granada, Spain. He is currently researching information systems, his specialist field. He has recently written for a number of international publications including the Services Industrial Journal, Quality & Quantity, Housing Studies, Journal Comparative of Family Studies, Computers in Human Behavior, Online Information Review, Expert Systems with Applications, among others. He has contributed papers to conference proceedings of the European Marketing Academy (EMAC), the European Academy of Management and Business Economics (AEDEM), and the Spanish Association of Market, Marketing and Opinion Studies (AEDEMO). He has also conducted research projects for various companies and public agencies.

Publications

Exploring the Effectiveness of Storytelling in Advertising Through Eye-Tracking

From a marketing perspective, storytelling involves creating, through advertising and communication strategies, an image of the company, brand, and products that makes it...

Looking at the Brain: How Consumers Process Advertising

The pursuit of more persuasive advertising has recently attracted the interest of the scientific community. Yet most of this research resorts to self-report studies that are...

Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments

Over the last few years, the payment systems used in business activities have been altered by recent technological developments. Increasingly, more consumers use their mobile...

Electronic Payment Systems for Competitive Advantage in E-Commerce

Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive...

Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments

Over the last few years, the payment systems used in business activities have been altered by recent technological developments. Increasingly, more consumers use their mobile...

Improving the Effectiveness of Advertising in Internet Social Networking

In this paper we review the most recent developments and contributions in the field of social media to business and professional networking, marketing, and critical success...

Improving the Effectiveness of Advertising in Internet Social Networking

In this paper we review the most recent developments and contributions in the field of social media to business and professional networking, marketing, and critical success...