Mohammad Fateh Ali Khan Panni

Mohammad Fateh Ali Khan Panni is a Lecturer in the School of Business at City University, Bangladesh. He was born the year of 1981 at Dhaka, Bangladesh. As a young research aspirant he is actively involved in academic research. He has published many research articles in the area of consumerism, CRM, CKM, brand loyalty, online shopping behavior, internet banking and green consumer behavior index etc in numerous international journals like JLERI, IJBEP, IJECRM, WJBAM, JIKM, Amfiteatru Economic. As of to date in total he has 14 international refereed publications which includes international refereed journals conference proceedings, book chapter. Currently, he is a research committee member of three different research interest committees such as marketing, ethics and social responsibility and green economy consortium of Euromed Research Business Institute (EMRBI). He is also regularly involved as a track chair of Annual Euromed Conferences. He regularly reviews paper for different international refereed journals. So far he has reviewed paper for African Journal of Business Management (AJBM) (ISI indexed journal), African Journal of Agricultural Research (AJAR) (ISI indexed journal), Special Edition of World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) (Inderscience Publication Series) and Journal of Information and Knowledge Management (JIKM) (World Scientific Publication), International Research Journal of Management and Business Studies and Journal of Accounting and Taxation (JAT) (Academic Journal Series). He is an editorial team member of African Journal of Marketing Management (AJMM) (Academic Journal series) and a listed reviewer of Journal of Information and Knowledge Management (JIKM) (World Scientific Publication).

Publications

Handbook of Research on Contemporary Consumerism
Handbook of Research on Contemporary Consumerism
Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. © 2020. 361 pages.
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary...
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. © 2014. 668 pages.
The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their...
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni. © 2013. 478 pages.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies....