Serdar Sever

N. Serdar Sever is an Assistant Professor of Marketing Communications at Anadolu University, Turkey. His areas of research include integrated marketing communications, social networking, ambush marketing, and word of mouth. He published books and international based articles about marketing and marketing communications, and presented various works at a range of international and national conferences. He taught marketing communication courses in Australia, and Asia Pacific Rim.

Publications

Marketing Online Education Programs: Frameworks for Promotion and Communication
Marketing Online Education Programs: Frameworks for Promotion and Communication
Ugur Demiray, Serdar Sever. © 2011. 462 pages.
Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a...