Tulika Sood

Tulika Sood is an Assistant Professor at JECRC Univeristy, Jaipur, India. She has more than 10 years of experience in Academics, Research and Industry. She has Published Papers and chapters in many national and international journals and books. She is the author of a book titled “Customer Perceived Service Quality & Perceived Value in Life Insurance: Evidences from LIC & HDFC LIFE in Rajasthan” published with -LAP LAMBERT Academic Publishing, Germany.

Publications

Strategic Marketing Management and Tactics in the Service Industry
Strategic Marketing Management and Tactics in the Service Industry
Tulika Sood. © 2017. 393 pages.
Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand...
Services Marketing: A Sector of the Current Millennium
Services Marketing: A Sector of the Current Millennium
Tulika Sood. © 2017. 28 pages.
Service Sector which is considered to be the sector of the millennium and one of the key drivers of India's economic growth. The objective of the chapter is to identify the...