A Study on the Environmental Campaigns in Traditional and Social Media

Environmental Degradation

Environmental degradation occurs as a result of environmental down-throw through depletion of resources such as air, water, soil, elements and compounds leading to the destruction of ecosystem (Kapur, 2016). Environmental degradation can spoil the land, water and the air.

The major factors that contribute to environmental degradation could be rapid growth of population in a country, which adversely affects the environment and resources (Anand, 2013). Due to an increase in the global population growth, there is an increasing pressure on the worldwide natural resources including air and water, arable land, and raw materials. There are a number of causes for environmental degradation the most of which are based on human activity such as urbanization, industrialization and deforestation (Daniel, 2011). Migration is yet another phenomenon as a result of deprived employment opportunities in rural areas. Movement of people from rural to urban paves the way for emerging mega cities and expansion of urban slums.

Pollution is also a major factor in causing environmental degradation. When rubbish or trash from factories and households are dumped in the environment, it pollutes the land and the soil. The primary and secondary contributors to air pollution worldwide are industries and automobiles respectively (Kay, 1999). Globally, it was found that environmental degradation is the main cause for major health disorders (Donohoe, 2003).