Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective

Advertised Waist-to-Hip Ratios of Online Female Escorts: An Evolutionary Perspective

Gad Saad (Concordia University, Canada)
Copyright: © 2008 |Pages: 11
DOI: 10.4018/jec.2008070103
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Abstract

The Web’s global reach provides evolutionary behavioral scientists unique opportunities to investigate human universals steeped in a common and evolved human nature. In the current article, it is argued that many forms of online sexual communication are indicative of our evolved mating minds, including the manner by which female escorts are “advertised” online. It is demonstrated that online advertisers provide a restricted set of morphological cues whilst advertising female escorts, these being congruent with men’s evolved aesthetic preferences. Specifically, it is shown that irrespective of cultural setting, online escorts advertise waist-to-hip ratios (WHR) that are in line with the near-universal male preference for women that possess WHRs of 0.70.

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