An Agent-Based Multi-Issue Negotiation System in E-Commerce

An Agent-Based Multi-Issue Negotiation System in E-Commerce

Timothy K. Shih (Tamkang University, Republic of China), Chuan-Feng Chiu (Tamkang University, Republic of China) and Hui-Huang Hsu (Chinese Culture University, Republic of China)
Copyright: © 2003 |Pages: 16
DOI: 10.4018/jeco.2003010101
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Abstract

Due to the growth of the Internet and computing power of PCs, activities in the real world have been changed with the help of computers. Internet commerce became an interesting research area along with the change of this new computing environment. In a traditional commerce environment, negotiation was an interesting topic in the past. In the new Internet commerce environment, computer-supported negotiation becomes interesting in academics. In this paper, we propose a computer-supported negotiation agent system on the Internet that helps buyers make decisions. We believe that a negotiation mechanism is based on a multi-attribute utility theory and the negotiation strategy focuses on the weighting adjustment on multiple issues. Therefore, our negotiation mechanism is based on a multi-attribute utility theory and the negotiation strategy focuses on the weighting adjustment on multiple issues. On the other hand, software agents are a useful technology in this new computing environment and the technology has several advantages in solving different computing problems. In a negotiation process, the user cannot handle the complex process individually. Also, the process is a time consuming task. Thus, we use the advantage of agent technology as the major system developed approach. With the help of the technology, the system can be more efficient in many Internet commerce applications.

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