The BI-Based Organization

The BI-Based Organization

Barbara Wixom, Hugh Watson
Copyright: © 2010 |Pages: 16
DOI: 10.4018/jbir.2010071702
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Abstract

Business intelligence (BI) is an umbrella term that is commonly used to describe the technologies, applications, and processes for gathering, storing, accessing, and analyzing data to help users make better decisions. For BI-based firms, BI is a prerequisite for competing in the marketplace. Though there are several possible BI targets, it is important to understand how they differ in terms of strategic vision, level of sponsorship, required resources, impact on people and processes, and benefits. Some companies like Harrah’s Entertainment, Continental Airlines, Norfolk Southern, and Blue Cross and Blue Shield of North Carolina are exemplars of BI best practices. Despite the progress made with BI, there are still many opportunities for academic research.
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A Bi Definition

There is no universally-accepted definition of BI, but the following is useful for our purposes:

Business intelligence (BI) is a broad category of technologies, applications, and processes for gathering, storing, accessing, and analyzing data to help its users make better decisions.

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