C2C Business Models: Beyond Online Marketplaces

C2C Business Models: Beyond Online Marketplaces

Bhavik Pathak (Indiana University South Bend, USA)
DOI: 10.4018/jvcsn.2009040103
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Abstract

Compared to the research on B2B and B2C models, research on C2C models has been less extensive and narrowly focused on the electronic marketplaces. This undermines the analysis of the potential implications of C2C models for online retailing. In this paper, I have redefined C2C to extend its scope, studied and categorized various C2C models that facilitate trading or sharing of products and information, and provided comprehensive analysis of the implications of these models for online retailing. This research provides a framework to put various consumer-centric business models such as virtual communities, electronic marketplaces, and peer-to-peer networking applications into the C2C perspective and categorize these models based on the nature of transaction between consumers.

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