How Can Internet Service Providers Tap into the Potentially-Lucrative Small Business Market?

How Can Internet Service Providers Tap into the Potentially-Lucrative Small Business Market?

Avinash Waikar (Southeastern Louisiana University, USA) and Minh Q. Huynh (Southeastern Louisiana University, USA)
Copyright: © 2008 |Pages: 17
DOI: 10.4018/jebr.2008010106
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Abstract

Small businesses need Internet service to be competitive, and their spending on IT activities continues to grow. How can Internet Service Providers tap into this potentially lucrative market? This study attempts to identify Internet service features that are important to small businesses. Specifically, it used a survey method to explore the relationships between the importance of various features and organizational characteristics of small businesses, for example, size and type of business. The results show that the size of business affects the perceived importance placed on certain features, while the type of business does not. Implication of this finding for packaging Internet service is discussed.

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