Econometric Simulation for E-Business Strategy Evaluation

Econometric Simulation for E-Business Strategy Evaluation

Lidan Ha (Copping State University, USA) and Guisseppi Forgionne (University of Maryland, Baltimore County, USA)
Copyright: © 2006 |Pages: 16
DOI: 10.4018/jebr.2006040103
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Abstract

Effective and efficient e-business strategy development is crucial to achieve a competitive advantage in the electronic marketplace. However, e-business strategy evaluation constitutes complex and dynamic challenges for business management. This article offers assistance for the evaluation process by applying a computer simulation that uses an econometric model delivered through a decision-making support system. The major econometric simulation logic and methodology introduced here covers multidisciplinary areas and is among the first attempts to identify and establish a comprehensive, quantitative tool to support the strategy development processes of e-businesses. The authors hope to shed some lights on e-business strategy research through this article.

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