The Effects of Strategic Alliance Membership on the Disadvantages of Electronic Commerce Adoption: A Comparative Study of Swedish and Australian Regional Small Businesses

The Effects of Strategic Alliance Membership on the Disadvantages of Electronic Commerce Adoption: A Comparative Study of Swedish and Australian Regional Small Businesses

Robert C. MacGregor (University of Wollongong, Australia) and Lejla Vrazalic (University of Wollongong, Australia)
Copyright: © 2005 |Pages: 19
DOI: 10.4018/jgim.2005070101
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Abstract

Despite the proclaimed advantages of small business strategic alliances, little research has been carried out to determine whether these structures “cushion” the disadvantages arising from e-commerce adoption for member businesses. There has also been a lack of research into comparing e-commerce use in those small businesses that are members of a strategic alliance to those that have opted to remain outside such arrangements. This article aims to correct the situation by presenting the findings of a study of 177 regional small businesses in Sweden and Australia that investigated the impact of strategic alliance membership on disadvantages associated with e-commerce adoption. The results of the study indicate that e-commerce disadvantages are often dissipated through a strategic-alliance structure more easily than through a single self-directed unit. However, the cushioning effects of a strategic alliance membership are not uniform and they differ depending on organisational factors such as the size of the business, the market focus, and the business sector.

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