Electronic Commerce and Business-to-Consumer (B2C) Relations

Electronic Commerce and Business-to-Consumer (B2C) Relations

Stephen Burgess (Victoria University, Australia) and Stan Karanasios (Victoria University, Australia)
Copyright: © 2008 |Pages: 7
DOI: 10.4018/jeco.2008100101
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Abstract

This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.

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