Examining Digital Piracy: Self-Control, Punishment, and Self-Efficacy

Examining Digital Piracy: Self-Control, Punishment, and Self-Efficacy

Lixuan Zhang (Augusta State University, USA), Wayne W. Smith (College of Charleston, USA) and William C. McDowell (East Carolina University, USA)
Copyright: © 2009 |Pages: 21
DOI: 10.4018/irmj.2009010102
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Abstract

Digital piracy is a persistent and pervasive problem for society. Based on both the general theory of crime and deterrence theory, this study investigates the role of self-control, perceived severity of punishment and perceived certainty of punishment in predicting digital piracy behavior as well as self-efficacy. The results of the study show that risk-taking and punishment certainty are strong predictors of digital piracy behavior. Self-efficacy is also significantly related to punishment certainty and digital piracy behavior. Implications of the study for research and practice are discussed.

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