MLA
Gao, Yuan, et al. "An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce." JECO vol.2, no.3 2004: pp.1-20. http://doi.org/10.4018/jeco.2004070101
APA
Gao, Y., Koufaris, M., & Ducoffe, R. H. (2004). An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce. Journal of Electronic Commerce in Organizations (JECO), 2(3), 1-20. http://doi.org/10.4018/jeco.2004070101
Chicago
Gao, Yuan, Marios Koufaris, and Robert H. Ducoffe. "An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce," Journal of Electronic Commerce in Organizations (JECO) 2, no.3: 1-20. http://doi.org/10.4018/jeco.2004070101
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