Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

Sandy Chong (Curtin University of Technology, Australia) and Graham Pervan (Curtin University of Technology, Australia)
Copyright: © 2007 |Pages: 29
DOI: 10.4018/jeco.2007010101
OnDemand PDF Download:
$37.50

Abstract

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.

Complete Article List

Search this Journal:
Reset
Open Access Articles: Forthcoming
Volume 15: 4 Issues (2017): 1 Released, 3 Forthcoming
Volume 14: 4 Issues (2016)
Volume 13: 4 Issues (2015)
Volume 12: 4 Issues (2014)
Volume 11: 4 Issues (2013)
Volume 10: 4 Issues (2012)
Volume 9: 4 Issues (2011)
Volume 8: 4 Issues (2010)
Volume 7: 4 Issues (2009)
Volume 6: 4 Issues (2008)
Volume 5: 4 Issues (2007)
Volume 4: 4 Issues (2006)
Volume 3: 4 Issues (2005)
Volume 2: 4 Issues (2004)
Volume 1: 4 Issues (2003)
View Complete Journal Contents Listing