Shopping Cart | Login | Register | Language: English

The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites

Volume 4, Issue 4. Copyright © 2008. 21 pages.
OnDemand Article PDF Download
Download link provided immediately after order completion
$37.50
Available. Instant access upon order completion.
DOI: 10.4018/jebr.2008100105
Sample PDFCite

MLA

Aldiri, Khalid, Dave Hobbs and Rami Qahwaji. "The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites." IJEBR 4.4 (2008): 58-78. Web. 23 Sep. 2014. doi:10.4018/jebr.2008100105

APA

Aldiri, K., Hobbs, D., & Qahwaji, R. (2008). The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites. International Journal of E-Business Research (IJEBR), 4(4), 58-78. doi:10.4018/jebr.2008100105

Chicago

Aldiri, Khalid, Dave Hobbs and Rami Qahwaji. "The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites," International Journal of E-Business Research (IJEBR) 4 (2008): 4, accessed (September 23, 2014), doi:10.4018/jebr.2008100105

Export Reference

Mendeley
Favorite
The Human Face of E-Business: Engendering Consumer Initial Trust Through the Use of Images of Sales Personnel on E-Commerce Web Sites
Access on Platform
Browse by Subject
Top

Abstract

Business-to-consumer (B2C) e-commerce suffers from consumers’ lack of trust. This may be partly attributable to the lack of face-to-face interpersonal exchanges that provide trust behavior in conventional commerce. It was proposed that initial trust may be built by simulating face-to-face interaction. To test this, an extensive laboratory-based experiment was conducted to assess the initial trust in consumers using four online vendors’ Web sites with a variety of still and video images of sales personnel, both Western and Saudi Arabian. Initial trust was found to be enhanced for Web sites employing photographs and video clips compared to control Web sites lacking such images; also the effect of culture was stronger in the Saudi Arabian setting when using Saudi photos rather than Western photos.
Top

Complete Article List

Search this Journal: Reset
Volume 10: 2 Issues (2014)
Volume 9: 4 Issues (2013)
Volume 8: 4 Issues (2012)
Volume 7: 4 Issues (2011)
Volume 6: 4 Issues (2010)
Volume 5: 4 Issues (2009)
Volume 4: 4 Issues (2008)
Volume 3: 4 Issues (2007)
Volume 2: 4 Issues (2006)
Volume 1: 4 Issues (2005)
View Complete Journal Contents Listing