The Importance of a Comprehensive Adoption Decision in the Presence of Perceived Opportunities - The Test Results Case

The Importance of a Comprehensive Adoption Decision in the Presence of Perceived Opportunities - The Test Results Case

Pankaj Bagri, L. S. Murty, T. R. Madanmohan, Rajendra K. Bandi
Copyright: © 2004 |Pages: 13
DOI: 10.4018/978-1-59140-259-6.ch011
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Abstract

This case discusses the adoption of a web initiative by a leading Indian integrated healthcare provider. By tracing events associated with the project over a two-year period, the case highlights how a technologically simple IT adoption ran into difficulties because of lack of a comprehensive analysis during the adoption decision process, which was largely guided by a perceived opportunity to exploit favorable stock market conditions.

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