Improving M-Commerce Services Effectiveness with the Use of User-Centric Content Delivery

Improving M-Commerce Services Effectiveness with the Use of User-Centric Content Delivery

Panagiotis Germanakos (National & Kapodistrian University of Athens, Greece), Nikos Tsianos (National & Kapodistrian University of Athens, Greece), Zacharias Lekkas (National & Kapodistrian University of Athens, Greece), Constantinos Mourlas (National & Kapodistrian University of Athens, Greece) and George Samaras (University of Cyprus, Cyprus)
Copyright: © 2008 |Pages: 18
DOI: 10.4018/jeco.2008010101
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Abstract

Advances in wireless communications and information technology have made the Mobile Web a reality. The Mobile Web is the response to the need for anytime, anywhere access to information and services. Many wireless applications have already been deployed and are available to customers via their mobile phones and wirelessly-connected PDAs. However, as communications and other IT usage becomes an integral part of many people’s lives and the available products and services become more varied and capable, users expect to be able to personalize a service to meet their individual needs and preferences. The involved sectors have to meet these challenges by reengineering their front-end and back-end office. This article will examine the interaction requirements regarding a friendlier, personalized and more effective multi-channel services environment. It will present the mobility challenges and constraints implemented into the business sector, investigating the current m-commerce situation and the extended user characteristics presenting a high level user-centric m-commerce architecture.

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