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Top2. The Oil Industry Background
The oil industry has a high complexity level in decision-making processes, associated with its value chain. The oil production segment has many of its processes linked to impacting decisions in terms of the magnitude of economic values, due to the significant volume of investments, as well as the enormous economic and strategic importance of the product - oil and gas. In this sense, the oil operators have redesigned, especially in the last decade, the main work processes of their value chain in order to overcome numerous challenges related to the complexity of the scenery, the need for data, people integration and the growing availability of information, with strong focus on knowledge management.
Some organizations are still struggling to find the right approach that will allow them to take full advantage of their intellectual assets. Having the proper organizational culture remains an important barrier to knowledge management success. The presence of trust can also be used as an indicator of knowledge management initiative success (Ribière & Tuggle, 2005). The knowledge pyramid has been used for several years to illustrate the hierarchical relationships between data, information, knowledge, and wisdom (Jennex & Bartczak, 2013). A knowledge management strategy involves consciously helping people share and put knowledge into action. However, before an organization can realize the promise of knowledge management, a fundamental question needs to be made: What performance goals is the organization trying to achieve? (Massey, Ramesh, & Montoya-Weiss, 2005)