Investigating the Measurement of Consumer Ecological Behaviour, Environmental Knowledge, Healthy Food, and Healthy Way of Life

Environmental Knowledge

Environmental knowledge is related to “a general knowledge of facts, concept, and relationships concerning the natural environment and ecosystems” (Fryxall & Lo, 2003, p. 45). Green consciousness consumers’ know about how the product is produced, how it affects the environment, and how collective responsibilities are necessary for sustainable development (Kaufmann, Panni, & Orphanidou, 2012). Moreover, they have environmental knowledge on the greenhouse effect, waste management, hazardous waste and recycled material. If a consumer has knowledge about the causes and impact on the environment, their awareness level would increase and would potentially promote a favourable attitude towards green product (Cox, 2008; D’Souza, Mostafa, 2009; Taghian & Lamb, 2006). Hence, higher level of consumer environmental knowledge might produce much better consumer ecological behaviour.