Organisational Blogging: The Problem of Engagement

Gavin J. Baxter (University of the West of Scotland, UK), Thomas Connolly (University of the West of Scotland, UK) and Mark Stansfield (University of the West of Scotland, UK)

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DOI: 10.4018/jvple.2011070101, ISSN: 1947-8518, EISSN: 1947-8526

Source title: International Journal of Virtual and Personal Learning Environments (IJVPLE)

Sample PDFCite Article

MLA

Baxter, Gavin J., Thomas Connolly and Mark Stansfield. "Organisational Blogging: The Problem of Engagement." IJVPLE 2.3 (2011): 1-17. Web. 21 May. 2012. doi:10.4018/jvple.2011070101

APA

Baxter, G. J., Connolly, T., & Stansfield, M. (2011). Organisational Blogging: The Problem of Engagement. International Journal of Virtual and Personal Learning Environments (IJVPLE), 2(3), 1-17. doi:10.4018/jvple.2011070101

Chicago

Baxter, Gavin J., Thomas Connolly and Mark Stansfield. "Organisational Blogging: The Problem of Engagement," International Journal of Virtual and Personal Learning Environments (IJVPLE) 2 (2011): 3, accessed (May 21, 2012), doi:10.4018/jvple.2011070101

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Abstract

This paper investigates the implementation and use of an internal organisational blog by several departments in the HR division in a large public sector financial organisation in the UK. This qualitative study adopts a case study approach and examines the experiences of staff using the blog to explore whether it can facilitate organisational learning. The thinking and decisions that informed the pilot study are also investigated. Initial findings indicate that implementing an internal organisational blog does not revolve around the technology itself, but the work required to inform and educate staff about the idea of using a blog for working purposes. This paper has practical implications for the practitioner community with reference to organisational management informing them of issues to consider prior to implementing new technology in team environments. The paper also examines approaches towards maintaining technology initiatives (in this case blogs) once they are up and running. The unique focus of this paper is that it explores blog use from the perspective of individuals who have never used them before as opposed to a department that is already familiar with the technology.

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