Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior: A New Zealand Perspective

Perceived Risk, the Internet Shopping Experience and Online Purchasing Behavior: A New Zealand Perspective

Bill Doolin (Auckland University of Technology, New Zealand), Stuart Dillon (University of Waikato Management School, New Zealand), Fiona Thompson (University of Waikato Management School, New Zealand) and James L. Corner (University of Waikato Management School, New Zealand)
Copyright: © 2005 |Pages: 23
DOI: 10.4018/jgim.2005040104
OnDemand PDF Download:
$37.50

Abstract

This paper develops a research model of the importance of consumers’ perceived risk and the Internet shopping experience in the online purchasing behavior of Internet users. The model was tested using a survey of some 700 New Zealand Internet users. Both the perceived risk and perceived benefits of Internet shopping were found to be significantly associated with the amount and frequency of online purchases made. Loss of social interaction in Internet shopping was associated with reduced online spending. The results of the study suggest that Internet retailing Web sites should include features that enhance customer service and reduce perceived risk.

Complete Article List

Search this Journal:
Reset
Open Access Articles: Forthcoming
Volume 25: 4 Issues (2017): Forthcoming, Available for Pre-Order
Volume 24: 4 Issues (2016): 3 Released, 1 Forthcoming
Volume 23: 4 Issues (2015)
Volume 22: 4 Issues (2014)
Volume 21: 4 Issues (2013)
Volume 20: 4 Issues (2012)
Volume 19: 4 Issues (2011)
Volume 18: 4 Issues (2010)
Volume 17: 4 Issues (2009)
Volume 16: 4 Issues (2008)
Volume 15: 4 Issues (2007)
Volume 14: 4 Issues (2006)
Volume 13: 4 Issues (2005)
Volume 12: 4 Issues (2004)
Volume 11: 4 Issues (2003)
Volume 10: 4 Issues (2002)
Volume 9: 4 Issues (2001)
Volume 8: 4 Issues (2000)
Volume 7: 4 Issues (1999)
Volume 6: 4 Issues (1998)
Volume 5: 4 Issues (1997)
Volume 4: 4 Issues (1996)
Volume 3: 4 Issues (1995)
Volume 2: 4 Issues (1994)
Volume 1: 4 Issues (1993)
View Complete Journal Contents Listing