Pricing Strategies and Technologies for On-Line Delivered Content

Pricing Strategies and Technologies for On-Line Delivered Content

Martin Bichler (Vienna University of Economics and Business Administration, Australia) and Claudia Loebbecke (Copenhagen Business School, Denmark)
Copyright: © 2000 |Pages: 7
DOI: 10.4018/joeuc.2000040101
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Abstract

Electronically traded On-line Delivered Content (ODC) is data, information, and knowledge traded on the Internet or through other on-line means. ODC includes on-line newspapers, magazines, music, education, searchable databases, consulting, and eventually expertise and ideas. This paper describes market structures and pricing strategies for ODC. So far businesses have been restricted to versioning and group pricing, when differentiating their offerings. New information technologies enable businesses to charge personalized prices on the Internet. A crucial precondition for this is detailed knowledge about a customer’s preferences. We describe the latest trends in electronic catalog technology and new ways how on-line merchants can learn about their customers on the Internet.

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