The Role of Power Distance and Explanation Facility in Online Bargaining Utilizing Software Agents

The Role of Power Distance and Explanation Facility in Online Bargaining Utilizing Software Agents

John Lim (National University of Singapore, Singapore)
Copyright: © 2004 |Pages: 17
DOI: 10.4018/jgim.2004040102
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Abstract

Online transactions have become increasingly popular and deserve greater attention from a research perspective. Whereas there are various aspects of online transactions, this study specifically examined an online bargaining scenario utilizing software agents. User’s performance and attitudes were studied in a 2x2 factorial-design experiment. The independent variables were power distance (a dimension of culture)-for reasons associated with increasing and irresistible globalization, and explanation facility-for its conjecturable benefits in helping users to better understand and work with their software agents. Results showed these factors to have an interaction effect on task performance; as well, explanation facility exhibited main effects on trust and satisfaction. The findings have implications for system designers and builders; they also help managers in tailoring their expectations on what technology can deliver-under which conditions.

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