Shifting Paradigms: The New Informated Business Architecture

Shifting Paradigms: The New Informated Business Architecture

Andrew S. Targowski (Western Michigan University, USA) and Thomas A. Carey (Western Michigan University, USA)
Copyright: © 2000 |Pages: 9
DOI: 10.4018/joeuc.2000010104
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Abstract

This paper explores shifting business paradigms and presents a new informated business architecture for global competition. The paper explores four graphic models of paradigm shifts in the scope of shifting: power, strategic resources, enterprise structure, and management control. Finally a new set of post-modern business rules is offered. The playing field for business has increasingly expanded and now includes the electronic global village. The village is less polar and more driven by market demand rather than the military industrial complex. The key strategic resources are the knowledge workers who work locally but think and profit globally, within a borderless enterprise. The new paradigm requires imagination and applied knowledge within a vastly shorter time span. Business is effective only to the extent that its knowledge workers participate in the electronic global village.

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