Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness

Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness

Troy J. Strader (Drake University, USA), Philip A. Houle (Drake University, USA) and Sridhar N. Ramaswami (Iowa State University, USA)
Copyright: © 2005 |Pages: 7
DOI: 10.4018/jebr.2005100104
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Abstract

This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings do not support this. Users seem to have coped with spam and spim through a combination of technical and non-technical solutions. The implications of these findings are discussed from the perspective of researchers, marketers, electronic communication service providers, and public policy.

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