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Social networking sites are changing the way in which young people develop and maintain friendships and relationships (Subrahmanyam & Greenfield, 2008). Arguably the most popular and influential of these sites is Facebook (Jenkins-Guarnieri, Wright, & Hudiburgh, 2012). Media and academic research alike has criticized Facebook for its addictive qualities and has raised concerns about its relationship to the development of young people (Anderson, Fagan, Woodnutt, & Chamorro-Premuzic, 2012; Kuss, Griffiths, & Binder, 2013). While the key feature of Facebook is the ability to connect with other people and facilitate friendships (Sofiah, Omar, Bolong, & Osman, 2011; Tong, Van Der Heide, Langwell, & Walther, 2008), it may also serve a variety of different personal and social needs including online gaming, photo sharing, and monitoring of friend’s behaviors. The concept of Facebook addiction is controversial; rather than being addicted to Facebook, it may be more likely that there are addictions on Facebook (Griffiths, 2012). The current study’s aim was to examine the relationship between level of Facebook addiction, Facebook behaviors, and gender; and determine whether intimacy development was related to level of Facebook addiction.
Facebook was launched in 2004 and now has over 1.23 billion active users each month (Anderson et al., 2012; Facebook, 2014; Pempek, Yermolayever, & Calvert, 2009). Users create a “profile” that includes their basic information which allows communication with other users, uploading of photographs and videos, posting updates about what they are doing or thinking, and playing gamesPempek et al. 2009; Tong et al., 2008). Facebook’s impact on changing the way in which people communicate has made it a centre of debate within the academic community with many considering it a useful, social way to connect with friends, while others suggest that it is an “isolating distraction” from creating deeper social interactions (Anderson et al., 2012; Carpenter, Green, & LaFlam, 2011).