Understanding Consumers' Behaviour when Using a Mobile Phone as a Converged Device

Understanding Consumers' Behaviour when Using a Mobile Phone as a Converged Device

Po-Chien Chang (RMIT University, Australia)
DOI: 10.4018/japuc.2009010104
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Abstract

The phenomenon of convergence has caused huge impact on the digital economy. Although this concept has attracted salient interests and discussions for two decades, it lacks of conceptual framework from the consumer perspectives. On the other hand, research on the adoption of mobile devices provided little information to the understanding of individual adoption of mobile phones as converged devices, such as the use of mobile phones for personal information management (PIM), entertainment, e-mail and commerce. For developing an empirical model, this research conducted 50 personal interviews. The results indicate individuals’ age and choices of device type/service plan significantly differentiate the extent use of mobile phones. The relative factors that may influence the use of mobile phones for a specific purpose are also identified. In summary, this research provides a preliminary study to the understanding of consumer behaviours and the development of convergent technologies.

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