On User Experience Measurement Needs: Case Nokia

On User Experience Measurement Needs: Case Nokia

Pekka Ketola, Virpi Roto
Copyright: © 2009 |Pages: 12
DOI: 10.4018/jthi.2009070104
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Abstract

Measurements related to user expectations, behaviors and experiences can provide useful data to many roles and teams in a company. Each role provides different views to the question “what should be measured, and why?” We conducted an empirical study on user experience (UX) measurement needs at different units and levels in one corporate (Nokia) and asked which kinds of UX measurements would be useful for different functions. We identified common UX measurement needs on 8 different themes.

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