Using Business Plans to Anchor MBA-Level E-Commerce Courses

Using Business Plans to Anchor MBA-Level E-Commerce Courses

C. Derrick Huang (Florida Atlantic University, USA)
DOI: 10.4018/jicte.2006070107
OnDemand PDF Download:
$37.50

Abstract

The diversity and currency of subjects covered in e-commerce courses at the MBA-level present a challenge to educators. In this paper, we analyze and recapitulate our experience in using the business plan to anchor the e-commerce course to address those challenges. Business plan requirements can link the various subjects together, afford students with a real-life experience learning process, and, with proper curriculum design and course delivery, give students an opportunity to be “reflective practitioners.” Results showed that students’ learning and interests for the e-commerce subjects were high with the business plan requirement.

Complete Article List

Search this Journal:
Reset
Open Access Articles: Forthcoming
Volume 13: 4 Issues (2017): Forthcoming, Available for Pre-Order
Volume 12: 4 Issues (2016)
Volume 11: 4 Issues (2015)
Volume 10: 4 Issues (2014)
Volume 9: 4 Issues (2013)
Volume 8: 4 Issues (2012)
Volume 7: 4 Issues (2011)
Volume 6: 4 Issues (2010)
Volume 5: 4 Issues (2009)
Volume 4: 4 Issues (2008)
Volume 3: 4 Issues (2007)
Volume 2: 4 Issues (2006)
Volume 1: 4 Issues (2005)
View Complete Journal Contents Listing