Advances in Hospitality, Tourism, and the Services Industry (AHTSI): 18 Volumes

ISSN: 2475-6547|EISSN: 2475-6555
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Institutions: Print
$2,930.00
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Description

Globally, the hospitality, travel, tourism, and services industries generate a significant percentage of revenue and represent a large portion of the business world. Even in tough economic times, these industries thrive as individuals continue to spend on leisure and recreation activities as well as services.

The Advances in Hospitality, Tourism, and the Services Industry (AHTSI) book series offers diverse publications relating to the management, promotion, and profitability of the leisure, recreation, and services industries. Highlighting current research pertaining to various topics within the realm of hospitality, travel, tourism, and services management, the titles found within the AHTSI book series are pertinent to the research and professional needs of managers, business practitioners, researchers, and upper-level students studying in the field.

Topics Covered

  • Casino Management
  • Cruise Marketing and Sales
  • Customer Service Issues
  • Destination Marketing and Management
  • Food and Beverage Management
  • Health and Wellness Tourism
  • Hotel Management
  • International Tourism
  • Leisure & Business Travel
  • Service Design
  • Service Management
  • Service Training
  • Sustainable Tourism
  • Tourism and the Environment
  • Travel Agency Management

Titles in Series

Innovative Perspectives on Tourism Discourse
Magdalena Bielenia-Grajewska (University of Gdansk, Poland), Enriqueta Cortes de los Rios (Almeria University, Spain)
Copyright © 2018. 300 pages.
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the...
Virtual Traumascapes and Exploring the Roots of Dark Tourism
Maximiliano Korstanje (University of Palermo, Argentina), Babu George (Fort Hays State University, USA)
Copyright © 2018. 260 pages.
Mankind has been fascinated with and drawn to the macabre for many years. This is particularly evident in the growing popularity of dark tourism, which centers on lo...
Tourism and Opportunities for Economic Development in Asia
Patricia Ordóńez de Pablos (University of Oviedo, Spain), Zeyar Myo Aung (Ministry of Hotels and Tourism, Myanmar)
Copyright © 2017. 341 pages.
The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism...
Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Shai Rozenes (Afeka Tel-Aviv Academic College of Engineering, Israel), Yuval Cohen (Afeka Tel-Aviv Academic College of Engineering, Israel)
Copyright © 2017. 507 pages.
Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between custome...
Driving Tourism through Creative Destinations and Activities
Alžbeta Kiráľová (University College of Business in Prague, Czech Republic)
Copyright © 2017. 375 pages.
Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue t...
Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
Pandian Vasant (Universiti Teknologi PETRONAS, Malaysia), Kalaivanthan M. (Rasa Sayang Resort and Spa, Malaysia & Golden Sands Resort, Malaysia)
Copyright © 2017. 515 pages.
The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the fi...
Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations
Mohinder Chand Dhiman (Kurukshetra University, India)
Copyright © 2017. 426 pages.
The stability and wealth of a nation’s economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massive growth in re...
Strategic Place Branding Methodologies and Theory for Tourist Attraction
Ahmet Bayraktar (Bozok University, Turkey), Can Uslay (Rutgers University, USA)
Copyright © 2017. 394 pages.
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and...
Global Place Branding Campaigns across Cities, Regions, and Nations
Ahmet Bayraktar (Bozok University, Turkey), Can Uslay (Rutgers University, USA)
Copyright © 2017. 368 pages.
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natura...
Global Dynamics in Travel, Tourism, and Hospitality
Nikolaos Pappas (The University of West London, UK), Ilenia Bregoli (University of Lincoln, UK)
Copyright © 2016. 372 pages.
Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnin...
Corporate Social Responsibility in the Hospitality and Tourism Industry
Lipika Kaur Guliani (Panjab University, India), Syed Ahmad Rizwan (Tourism Recreation Research, CTRD, India)
Copyright © 2016. 356 pages.
Increased tourism benefits local economies by creating more revenue and employment options as interest in the location grows. However, as the hospitality and travel...
Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Alexandru-Mircea Nedelea (Stefan cel Mare University of Suceava, Romania), Maximiliano Korstanje (University of Palermo, Argentina), Babu George (Fort Hays State University, USA)
Copyright © 2016. 326 pages.
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also provi...
Handbook of Research on Global Hospitality and Tourism Management
Angelo A. Camillo (Woodbury University, USA)
Copyright © 2015. 621 pages.
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and vi...
Emerging Innovative Marketing Strategies in the Tourism Industry
Nilanjan Ray (Royal Thimphu College, Bhutan)
Copyright © 2015. 425 pages.
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively empl...
Current Issues and Emerging Trends in Medical Tourism
Malcolm Cooper (Ritsumeikan Asia Pacific University, Japan), Kazem Vafadari (Ritsumeikan Asia Pacific University, Japan), Mayumi Hieda (St. Luke Clinic, Oita, Japan)
Copyright © 2015. 430 pages.
The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens more availability to ta...
New Business Opportunities in the Growing E-Tourism Industry
Hajime Eto (University of Tsukuba, Japan)
Copyright © 2015. 395 pages.
Responding to the dual pressures of globalization and economic downturn, communities across the world formerly driven by agriculture and industry are increasingly tu...
International Tourism and Hospitality in the Digital Age
Suresh Kumar (University Shimla, India), Mohinder Chand Dhiman (Kurukshetra University, India), Ashish Dahiya (Central University of Haryana, India)
Copyright © 2015. 326 pages.
Tourism is one of the most rapidly evolving industries of the twenty-first century. The economy of many countries all over the world depends on their ability to attr...
Educational Strategies for the Next Generation Leaders in Hotel Management
Jiuguang Feng (Les Roches Jin Jiang International Hotel Management College, China), Sacha Stocklin (Les Roches Jin Jiang International Hotel Management College, China), Wei Wang (Foreign Languages College, Shanghai Normal University, China)
Copyright © 2015. 399 pages.
As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but chall...