Reviews and Testimonials
This book reports on the uses of social media in many industries, such as journalism, information technology, education, sports, and the airline industry. International contributors come from fields such as financial markets, mechanical engineering, organizational management, systems, and communication policy. Some topics examined include management of social media initial public offerings, social media and citizenship, social media for growing collective intelligence in online communities, and the Irish radio industry’s appropriation of Facebook for commercial growth. Other subjects are the role of social media in shaping marketing strategies in the airline industry, and social media and marketing practice. B&W screenshots and charts are included.
– Protoview Reviews
Highly recommended to libraries supporting programs in business, media and communications, and information technology. It is a valuable source for faculty, researchers, students, and practitioners.
– Lucy Heckman, Associate Professor/Librarian, St. John's University, American Reference Books Annual (ARBA)