As a rapidly rising force in the global market, Asian countries hold opportunities for growth and development. However, in order to successfully gain entry into this new part of the market, it will first be necessary to understand the motives and background behind Asian economies.
Asian Business and Management Practices: Trends and Global Considerations analyzes the various strategies found in the Asian economic market. Showcasing a broad range of countries in Southeast Asia in addition to China and India, this publication is a broad, widely encompassing resource for academics, PhD students, experts, policymakers, and government officials interested in understanding the background and applications behind business success in Asia.
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Provides an in-depth and comprehensive analysis on Asian economies, business, and management from an international and interdisciplinary approach and offers research on theories and practices that support business and management in Asia. There are 18 chapters, including: roles of culture for knowledge sharing in Asian virtual teams; from ancient Chinese sages to modern people management principles; the practice of open innovation in Chinese enterprises; using a hybrid system composed of neural networks and genetic algorithms for financial forecasting; a study on consumers’ attitudes towards purchasing decisions through Facebook in Malaysia. There is a glossary, related references, a compilation of references, a section about the contributors, and a list of tables and figures.
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