Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.
Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Reviews and Testimonials
Business and engineering specialists from the UK, Australia, Tunisia, Pakistan, and Thailand present 12 chapters on the use of social media in marketing. They discuss digital marketing for affinity marketing; the role of social media in dialogue marketing and management as a local area marketing technique in franchises; the effect of user-generated content on perceived customer value; customer relationship management and social media tools, focusing on Facebook; and more.
– ProtoView Reviews