Digital Entrepreneurship and Global Innovation

Digital Entrepreneurship and Global Innovation

Ioan Hosu (Babeș-Bolyai University, Romania) and Ioana Iancu (Babeș-Bolyai University, Romania)
Release Date: September, 2016|Copyright: © 2017 |Pages: 301
ISBN13: 9781522509530|ISBN10: 1522509534|EISBN13: 9781522509547|DOI: 10.4018/978-1-5225-0953-0

Description

Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage.

Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Business Education
  • Cloud Computing
  • Competitive Intelligence
  • Entrepreneurial Charity
  • Neuromarketing
  • Small and Medium Enterprises
  • Youth Entrepreneurship

Reviews and Testimonials

This collection explores the impact of new digital technologies on business innovation and collaborative processes, the role of neuromarketing in measuring unconscious marketing influence, and the correlation between the educational field and entrepreneurship. Twelve contributions investigate innovation adoption among Latin American family firms, international conventions among innovation events, group lending through the Kiva microlending website, and e-learning solutions for enhancing entrepreneurship competencies in the service sector.

– Protoview Reviews

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Ioana Iancu graduated from Political Science. She has MA studies in Management of Political Organizations and in Advertising at Babes-Bolyai University, Cluj-Napoca and MA studies in Political Science at Central European University, Budapest. She has a PhD in Sociology. She currently holds a Lecturer position at the Faculty of Political, Administrative and Communication Sciences, Babes-Bolyai University, Cluj-Napoca, Romania.