Handbook of Research on Gamification Dynamics and User Experience Design

Handbook of Research on Gamification Dynamics and User Experience Design

Indexed In: SCOPUS
Release Date: May, 2022|Copyright: © 2022 |Pages: 516
DOI: 10.4018/978-1-6684-4291-3
ISBN13: 9781668442913|ISBN10: 1668442914|EISBN13: 9781668442920
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Description & Coverage
Description:

In today’s digital society, organizations must utilize technology in order to engage their audiences. Innovative game-like experiences are an increasingly popular way for businesses to interact with their customers; however, correctly implementing this technology can be a difficult task. To ensure businesses have the appropriate information available to successfully utilize gamification in their daily activities, further study on the best practices and strategies for implementation is required.

The Handbook of Research on Gamification Dynamics and User Experience Design considers the importance of gamification in the context of organizations’ improvements and seeks to investigate game design from the experience of the user by providing relevant academic work, empirical research findings, and an overview of the field of study. Covering topics such as digital ecosystems, distance learning, and security awareness, this major reference work is ideal for policymakers, technology developers, managers, government officials, researchers, scholars, academicians, practitioners, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Cybersecurity
  • Digital Apps
  • Digital Ecosystems
  • Distance Learning
  • Gamification
  • Product Development
  • Remote Virtual Simulation
  • Security Awareness
  • Serious Games
  • Sustainable Engagement
Reviews & Statements

"A paradigm shift is upon us with the rise of the Metaverse as the 3D Internet. Education professionals who are able to unitlize the affordances of 3D environments in active teaching and learning methods will have a significant competitive advantage in delivering high quality education & training."

– Stylianos Mystakidis, Hellenic Open University
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Editor/Author Biographies

Oscar Bernardes holds a Ph.D. in management, since 2013. He worked as management consultant for several years, in several organizations (social, profitable, and governmental). He is Invited Professor at Polytechnic Institute of Porto (P.Porto), Portugal, where he has been lecturing courses in the following areas: entrepreneurship, innovation, marketing and general management. His research interests include entrepreneurship, gamification, innovation, and marketing.

Vanessa Amorim is a Business and Economics Ph.D. student at the University of Aveiro - Portugal. She has a master’s in Organizational Management - Specialization: Business Management and a Post-Graduation in Management Tools for Business Competitiveness from Institute Polytechnic of Porto - Portugal. Her main research interests are Innovation, Entrepreneurship, Marketing, and Business Management.

António Carrizo Moreira obtained a Bachelor’s degree in Electrical Engineering and a Master’s degree in Management, both from the University of Porto, Portugal. He received his Ph.D. in Management from the University of Manchester, England. He has a solid international background in industry leveraged working for a multinational company in Germany as well as in Portugal. He has also been involved in consultancy projects and research activities. He is an Associate Professor at the Department of Economics, Management, Industrial Engineering, and Tourism, University of Aveiro, Portugal, where he is the Director of the PhD program in Economics and Management Studies. He is member of GOVCOPP research unit.

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