Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena (2 Volumes)

Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena (2 Volumes)

Ben Kei Daniel (University of Saskatchewan, Canada)
Release Date: November, 2010|Copyright: © 2011 |Pages: 984
ISBN13: 9781609600402|ISBN10: 1609600401|EISBN13: 9781609600419|DOI: 10.4018/978-1-60960-040-2


Over the last decade, virtual communities have evolved from massive experimental, educational, technological, business, and social environments to experiential and practical environments, supplementing their geographical counterparts.

The Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena satisfies the need for methodological consideration and tools for data collection, analysis and presentation in virtual communities. Chapters cover studies on various types of virtual communities, making this reference a comprehensive source of research for those in the social sciences and humanities. Additionally, the book supports executives and corporate leaders concerned with the management of expertise, social capital, competence knowledge, and information and organizational development in different types of virtual communities and environments.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Blended communities
  • Conversation Analysis
  • Distributed communities of practice
  • Immersive virtual ethnography
  • Mapping electronic conversations
  • Methods for evaluating online discussions
  • Modeling social interactions in online communities
  • Quantitative content analysis of online interactions
  • Semantic social network analysis
  • Virtual geodemographics

Table of Contents and List of Contributors

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Editorial Advisory Board
Table of Contents
Amy Bruckman
Ben Kei Daniel
Chapter 1
Ben K. Daniel
The growth of virtual communities and their continuous impact on social, economic and technological structures of societies has attracted a great... Sample PDF
Introduction to this Volume
Chapter 2
Lian Shi, Diego Berrueta, Sergio Fernández, Luis Polo, Iván Mínguez, Emilio Rubiera, Silvino Fernández
Finding experts over the Web using semantics has recently received increased attention, especially its application to enterprise management. This... Sample PDF
GEEK: Analyzing Online Communities for Expertise Information
Chapter 3
Demosthenes Akoumianakis
The chapter builds on recent efforts aiming to develop a conceptual frame of reference for gaining insight to and analyzing ‘practice’ in virtual... Sample PDF
Recurrent Interactions, Acts of Communication and Emergent Social Practice in Virtual Community Settings
Chapter 4
Gale Parchoma
e-Learning is pervasively perceived as a singular enterprise, subject to broad claims and overarching critiques. From this viewpoint, the strengths... Sample PDF
Toward Diversity in Researching Teaching and Technology Philosophies-in-Practice in e-Learning Communities
Chapter 5
Céline Robardet
Social network analysis studies relationships between individuals and aims at identifying interesting substructures such as communities. This type... Sample PDF
Data Mining Techniques for Communities’ Detection in Dynamic Social Networks
Chapter 6
Susan Annese, Marta Traetta
The current diffusion of blended communities, characterized by the integration of online and offline interactions, has made necessary a... Sample PDF
A Methodological Approach for Blended Communities: Social Network Analysis and Positioning Network Analysis
Chapter 7
Guillaume Erétéo, Freddy Limpens, Fabien Gandon, Olivier Corby, Michel Buffa, Mylène Leitzelman, Peter Sander
In this chapter we present our approach to analyzing such semantic social networks and capturing collective intelligence from collaborative... Sample PDF
Semantic Social Network Analysis: A Concrete Case
Chapter 8
Enrique Murillo
Social Network Analysis (SNA) provides a range of models particularly well suited for mapping bonds between participants in online communities and... Sample PDF
Using Social Network Analysis to Guide Theoretical Sampling in an Ethnographic Study of a Virtual Community
Chapter 9
Jennifer Howell
Transcripts of electronic discussions have traditionally been examined via the use of conversational analysis techniques. Coding such transcripts... Sample PDF
Graphically Mapping Electronic Discussions: Understanding Online Conversational Dynamics
Chapter 10
Gilson Yukio Sato, Hilton José Silva de Azevedo, Jean-Paul A. Barthès
Virtual communities and distributed communities of practice leave traces of their activities that are a valuable source of research material. At the... Sample PDF
A Tool to Study the Evolution of the Domain of a Distributed Community of Practice
Chapter 11
Anatoliy Gruzd
The chapter presents a new web-based system called ICTA (http://netlytic.org) for automated analysis and visualization of online conversations in... Sample PDF
Exploring Virtual Communities with the Internet Community Text Analyzer (ICTA)
Chapter 12
Reneta D. Lansiquot
The emerging critical global collaboration paradigm and the use of virtual learning communities can form structured domains that require... Sample PDF
Making the Virtual Real: Using Virtual Learning Communities for Research in Technical Writing
Chapter 13
Rebecca English, Jennifer Howell
The impact of Web 2.0 and social networking tools such as virtual communities, on education has been much commented on. The challenge for teachers... Sample PDF
Virtual Communities as Tools to Support Teaching Practicum: Putting Bourdieu on Facebook
Chapter 14
Aik-Ling Tan, Seng-Chee Tan
This chapter focuses on the application of Conversation Analysis (CA) as a tool to understand online social encounters. Complementing current... Sample PDF
Conversation Analysis as a Tool to Understand Online Social Encounters
Chapter 15
Tad Hogg, Gabor Szabo
This chapter describes models of the diversity of behavior seen in online communities, in particular how users contribute and attend to content, and... Sample PDF
Modeling the Diversity of User Behavior in Online Communities
Chapter 16
Patrick Brézillon
In a face-to-face collaboration, participants use a large part of contextual information to translate, interpret and understand others’ utterances... Sample PDF
Context and Explanation in e-Collaborative Work
Chapter 17
Maomi Ueno
This study describes an agent that acquires domain knowledge related to the content from a learning history log database in a learning community and... Sample PDF
Intelligent LMS with an Agent that Learns from Log Data in a Virtual Community
Chapter 18
Ben K. Daniel
This chapter presents a Bayesian Belief computational model of social capital (SC) developed within the context of virtual communities. The... Sample PDF
A Computational Model of Social Capital in Virtual Communities
Chapter 19
Brent Hecht, Darren Gergle
A Beginner’s Guide to Geographic Virtual Communities Research
Chapter 20
Brent Robertson
This chapter discusses how virtual communities are associated with business and describes how the communities support the overall business effort.... Sample PDF
A Theoretical Method of Measuring Virtual Community Health and the Health of their Operating Environment in a Business Setting
Chapter 21
Jan Isakovic, Alja Sulcic
The aim of the chapter is to provide an example of community definition and community building methodology using a step-by-step approach. The... Sample PDF
Building Web Communities: An Example Methodology
Chapter 22
Alex D Singleton
Computer mediated communication and the Internet has fundamentally changed how consumers and producers connect and interact across both real space... Sample PDF
Virtual Geodemographics: Consumer Insight in Online and Offline Spaces
Chapter 23
Toshio Mochizuki, Kazaru Yaegashi, Hiroshi Kato, Toshihisa Nishimori, Yusuke Nagamori, Shinobu Fujita
The authors have developed a cellular phone application called ProBoPortable that displays information regarding the progress and achievement of... Sample PDF
Development of Cellular Phone Software to Prompt Learners to Monitor and Reorganize Division of Labor in Project-Based Learning
Chapter 24
Le Van Tien, Quan Thanh Tho, Hui Siu Cheung
In recent years, the number of computer-aided educational softwares in mathematics field has been increasing. Currently, there are some research... Sample PDF
Mathematical Retrieval Techniques for Online Mathematics Learning
Chapter 25
Jörgen Skågeby
This chapter describes the use of online ethnographical methods as a potent way to reach qualitative understanding of virtual communities. The term... Sample PDF
Online Ethnographic Methods: Towards a Qualitative Understanding of Virtual Community Practices
Chapter 26
Alexandre Passant, Sheila Kinsella, Uldis Bojars, John G. Breslin, Stefan Decker
During the last few years, the Web that we used to know as a read-only medium shifted to a read-write Web, often known as Web 2.0 or the Social Web... Sample PDF
Understanding Online Communities by Using Semantic Web Technologies
Chapter 27
Robert Hancock, Mindy Crain-Dorough, Becky Parton, Jeff Oescher
This chapter proposes to outline a process of virtual ethnography that combines emic and etic methods of data gathering adapted to the virtual... Sample PDF
Understanding and Using Virtual Ethnography in Virtual Environments
Chapter 28
Jeremy O. Turner, Janet McCracken, Jim Bizzocchi
This chapter explores the epistemological, and ethical boundaries of the application of a participant-observer methodology for analyzing avatar... Sample PDF
Participant-Observation as a Method for Analyzing Avatar Design in User-Generated Virtual Worlds
Chapter 29
Kai Pata
This chapter describes a participatory design experiment that is influenced by the swarming activity. The chapter introduces a new approach to... Sample PDF
Participatory Design Experiment: Storytelling Swarm in Hybrid Narrative Ecosystem
Chapter 30
Vanessa Paz Dennen, Jennifer B. Myers, Christie L. Suggs
In this chapter we examine how a variety of research approaches can be applied to the study of cross-blog interactions. Cross-blog interactions can... Sample PDF
Researching Community in Distributed Environments: Approaches for Studying Cross-Blog Interactions
Chapter 31
Devan Rosen
Virtual communities that allow many users to interact in a virtual world, often called multi-user virtual worlds (MUVWs), allow users to explore and... Sample PDF
Methods for the Measurement and Visualization of Social Networks in Multi-User Virtual Worlds
Chapter 32
Alyson Young, David Gurzick, Anabel Quan-Haase
This chapter proposes online multi-contextual analysis (OMCA) as a new multi-method approach for investigating and analyzing the behaviors... Sample PDF
Online Multi-Contextual Analysis: (Re)Connecting Social Network Site Users with Their Profile
Chapter 33
Marko Siitonen
This chapter discusses participant observation as a method of data collection for studying social interaction in online multiplayer games and the... Sample PDF
Participant Observation in Online Multiplayer Communities
Chapter 34
William J. Gibbs, Joseph E. McKendrick
News providers today offer interactive sources that engage people, enable them to build community, and to participate in the news. At the same time... Sample PDF
Proposed Techniques for Data Collection and Analysis in the Study of News-Oriented Virtual Communities
Chapter 35
Nancy Poon, Ben K. Daniel
Drawing from previous research, this chapter presents major challenges associated with the analysis of interaction patterns in informal virtual... Sample PDF
Challenges of Analyzing Informal Virtual Communities
Chapter 36
Nana Adu-Pipim Boaduo
Research Methods for Studying Virtual Communities
Chapter 37
Seng-Chee Tan, Hyo-Jeong So, Ching-Sing Chai
This chapter focuses on quantitative content analysis of online interactions, in particular, asynchronous online discussion. It clarifies the... Sample PDF
Methodological Considerations for Quantitative Content Analysis of Online Interactions
Chapter 38
Hikaru Yamamoto, Yutaka Matsuo
The emphasis of this chapter is brand community. A brand community is a virtual community where consumers who share a set of social relations based... Sample PDF
Measuring Brand Community Strength
Chapter 39
Manuela Repetto
The model is organised in five categories and about thirty indicators and it can be applied through the development of a coding scheme, a... Sample PDF
An Approach for Analysing Interactions within Virtual Learning Communities
Chapter 40
Niki Lambropoulos
The aim of this research is to shed light in collaborative e-learning communities in order to observe, analyse and support the e-learning... Sample PDF
The Sense of e-Learning Community Index (SeLCI) for Computer Supported Collaborative e-Learning (CSCeL)
Chapter 41
Nancy Brigham
This chapter introduces Tracer Study methodology, a cost-effective, capacity building tool for evaluating the operations and effectiveness of... Sample PDF
Tracer Studies: A Concrete Approach to a Virtual Challenge
Chapter 42
Kingkarn Sookhanaphibarn, Ruck Thawonmas
This chapter aims to present an overview of the field of digital museums and describes the current framework of content management systems feasibly... Sample PDF
Digital Museums in 3D Virtual Environment
Chapter 43
Tiffany Y. Tang, Pinata Winoto
This chapter describes our evaluation which shed light on the impact of appropriate technology and its design elements in promoting and supporting... Sample PDF
Weaving the Social Fabrics: Recognizing Social Signals to Support Awareness and Group Interaction in Online Games
Chapter 44
José Luis López Aguirre
Characterized by the virtualization vs. materialization of the social interaction spaces, current communitarian scenarios set a series of doubts... Sample PDF
Studying Social Capital in the New Communitarian Horizon: A Multi-Method Research Strategy
About the Contributors

Author(s)/Editor(s) Biography

Ben Kei Daniel is a Research and Innovation Analyst, with the Joint Office of Health Research and Innovation at the University of Saskatchewan and Saskatoon Health Region—Saskatchewan, Canada. He is also a Lecturer, with the Department of Language and Linguistics, College of Arts and Sciences—University of Saskatchewan, where he lectures on Research Methods and Applied Statistics. Dr. Daniel obtained his joint PhD in Computer Science and Educational and Communication Technologies at the University of Saskatchewan. He has published over 50 peer-reviewed conference papers, over 8 international and national journal articles, and more than 11 book chapters all in various areas of Advanced Learning Technologies and Artificial Intelligence in Education. Dr. Daniel is the author of the book: Social Capital Modeling in Virtual Communities: Bayesian Belief Network Approaches. His current research focus on e-health and virtual communities and the process and nature of learning in virtual communities.