Reviews and Testimonials
This excellent book, on the topic of innovations in services marketing and management, which focuses on strategies for emerging economies, is truly an innovation. Comprised of seventeen chapter contributions with authors from Brazil, Indonesia, Madagascar, China, USA, Australia, UK, Turkey, and India, it presents perspectives from many different countries and sources. A service marketer’s bookshelf would not be complete without it.
– Professor Valarie Zeithaml, University of North Carolina, USA