Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable.Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.
Reviews and Testimonials
The book embraces the controversies of marketing online education with topics that include building corporate identities for educational institutions, addressing cultural and regional issues in educational product development, establishing a customer orientation, measuring the impact of educational promotions, confronting reputation issues in online education, and communicating with learners before
and after enrollment.
– Constance E. Wanstreet, The Journal of Continuing Higher Education, USA
Author(s)/Editor(s) BiographyUgur Demiray received his BA in Media Studies from Anadolu University, Eskisehir, Turkey. He also received his Ph.D from Anadolu University's Social Sciences Graduate Institution, Department of Educational Communication. He is currently working for the Anadolu University. His research in distance education is applied at Anadolu University, the Ministry of Education, and by other universities in Turkey. He is interested in changing ethical behaviors around the world by inserting technological developments to the educational field, especially within distance education applications, for 3 years. He is also interested in the profile of DE students and the relationship between graduates and the job market. He has extensive experience in publishing articles on the topic of distance education, including articles within Anadolu University's Turkish Online Journal for Distance Education (TOJDE).
He is also an editor, consultant editor reviewer and book reviewer for more than 10 journals which deal with distance education, educational technology and on education fields around the world, such as Quarterly Review of Distance Education (QRDE), Editor, Association for Educational Communication and Technology, Information Age Publishing, Miami, USA; The Turkish Online Journal of Educational Technology (TOJET), Editor, Sakarya Universitesi, Turkey; Universite ve Toplum, Editor, Ankara, Turkey; Open Education-The Journal for Open and Distance Education and Educational Technology, Editor, Hellenic Network of Open and Distance Education, Greece; S n rs z Ö renme Dergisi [Journal of Learning Witout Frontiers], Turkey; The e-Journal of Instructional Science and Technology (e-JIST), Editor, University of Southern Queensland; Studies in Learning, Evaluation, Innovation and Development, Central Queensland University, Australia; The International Journal of Education and Development Using Information and Communication Technology (IJEDICT), The University of the West Indies, West Indies; Malaysian Online Journal of Instructional Technology (MOJIT), Editor, Malaysian Educational Technology Association (META), Malaysia; Anadolu Üniversitesi Sosyal Bilimler Dergisi [Anadolu University Journal of Social Sciences], Anadolu University; EGITIM ARASTIRMALARI DERGISI (Eurasian Journal of Educational Research, EJER), Turkey; Education and Progress eJournal-EPeJ, Associate Editor, http://www.hamdan-edu.com, Syria; Educational Research and Reviews, Associate Editor, http://www.academicjournals.org/ERR; Ilorin Journal of Education, University of Ilorin, Conusulting Editor, http://www.ijeunilorin.net/editorial_board.php. In addition, he has responsibilities on Advisory, Scientific Board and Referee on conferences, symposiums and panels. He has co-authored and individually contributed chapters in some Turkish and international books too.N. Serdar Sever is an Assistant Professor of Marketing Communications at Anadolu University, Turkey. His areas of research include integrated marketing communications, social networking, ambush marketing, and word of mouth. He published books and international based articles about marketing and marketing communications, and presented various works at a range of international and national conferences. He taught marketing communication courses in Australia, and Asia Pacific Rim.