Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication

Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication

Moe Folk (Kutztown University of Pennsylvania, USA) and Shawn Apostel (Eastern Kentucky University, USA)
Release Date: December, 2012|Copyright: © 2013 |Pages: 461
ISBN13: 9781466626638|ISBN10: 1466626631|EISBN13: 9781466626942|DOI: 10.4018/978-1-4666-2663-8
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Digital technology plays a vital role in today's need for instant information access. The simplicity of acquiring and publishing online information presents new challenges in establishing and evaluating online credibility.

Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication highlights important approaches to evaluating the credibility of digital sources and techniques used for various digital fields. This book brings together research in computer mediated communication along with the affects digital culture and online credibility.

Topics Covered

  • Blogs
  • Computer-Mediated Communication
  • Digital Genres
  • Digital Technology
  • Evaluating Credibility
  • Freeware Ratings

Reviews and Testimonials

This collection of scholarly writings is intended as a resource for anyone conducting online research. More specifically, it offers online researchers ways to evaluate the credibility of the broad variety of online sources of information that are rapidly growing in number and focus. For that reason, it will appeal to a diverse audience: academics and students, journalists, Web designers, information literacy specialists and more. General topics include design and arrangement, perceptions of online information, news and primary research, user-generated content, and games. Editors are Folk (multimodal composition and digital rhetoric), Kutztown U. of Pennsylvania), and Apostel (communication coordinator, Noel Studio for Academic Creativity, Eastern Kentucky U.).

– Annotation ©2013 Book News Inc. Portland, OR

Table of Contents and List of Contributors

Search this Book:
Editorial Advisory Board
Table of Contents
Joyce Walker
Moe Folk, Shawn Apostel
Chapter 1
Todd S. Frobish
This chapter works toward a four-part model of online ethos connecting classical rhetorical theory to the new age of computer-mediated technology... Sample PDF
On Pixels, Perceptions, and Personae: Toward a Model of Online Ethos
Chapter 2
Natasha Dwyer
The design of trust in digital environments shapes how users relate. By reducing complexity, trust expedites transactions, and thus, some developers... Sample PDF
Online Trust: A Moving Target
Chapter 3
Nathan Johnson
This chapter examines how information infrastructure influences ethos in information labor. The primary text is discourse about ACID3, a web page... Sample PDF
Online Credibility and Information Labor: Infrastructure Reverberating through Ethos
Chapter 4
Kevin Brock
The increasing prominence and variety of open source software (OSS) threaten to upset conventional approaches to software development and marketing.... Sample PDF
Establishing Ethos on Proprietary and Open Source Software Websites
Chapter 5
Joe Erickson, Kristine Blair
This chapter argues that online academic journals are not only a legitimate venue and sustainable source of disciplinary inquiry, but an important... Sample PDF
The Ethos of Online Publishing: Building and Sustaining an Inclusive Future for Digital Scholarship
Chapter 6
Veronica Maidel, Dmitry Epstein
Web search has become an integral part of everyday online activity. Existing research on search behavior offers an extensive and detailed account of... Sample PDF
The Query is Just the Beginning: Exploring Search-Related Decision-Making of Young Adults
Chapter 7
Ryan McGrady
This chapter examines the credibility of Wikipedia from a rhetorical point of view, using ethos, one of Aristotle’s original modes of persuasion, to... Sample PDF
Ethos [edit]: Procedural Rhetoric and the Wikipedia Project
Chapter 8
Dirk Lewandowski
Web search engines apply a variety of ranking signals to achieve user satisfaction, i.e., results pages that provide the best-possible results for... Sample PDF
Credibility in Web Search Engines
Chapter 9
Miriam J. Metzger, Andrew J. Flanagin, Ryan Medders, Rebekah Pure, Alex Markov, Ethan Hartsell
The vast amount of information available online makes the origin of information, its quality, and its veracity less clear than ever before, shifting... Sample PDF
The Special Case of Youth and Digital Information Credibility
Chapter 10
Paulo Serra, João Canavilhas
This chapter addresses the use and credibility of news sources 2.0 in journalism. Starting with traditionally established views about the... Sample PDF
The Credibility of Sources 2.0 in Journalism: Case Study in Portugal
Chapter 11
Rick Malleus
This chapter proposes a framework for analyzing the credibility of online news sites, allowing diaspora populations to evaluate the credibility of... Sample PDF
Whose News Can You Trust?: A Framework for Evaluating the Credibility of Online News Sources for Diaspora Populations
Chapter 12
Nicholas Gilewicz, François Allard-Huver
Astroturfing—fake grassroots communications about an issue of public interest—is further problematized in digital space. Because digitally mediated... Sample PDF
Digital Parrhesia as a Counterweight to Astroturfing
Chapter 13
Dawn Emsellem Wichowski, Laura E. Kohl
In this chapter, the authors locate blogs and microblogs such as Facebook and Twitter in the information landscape. They explore their diverse... Sample PDF
Establishing Credibility in the Information Jungle: Blogs, Microblogs, and the CRAAP Test
Chapter 14
Christy Oslund
In the face of increasing use of digitally mediated contexts, teachers and students on all levels are expected to be familiar with creating content... Sample PDF
Building a Professional Ethos on LinkedIn
Chapter 15
Zixue Tai, Yonghua Zhang
Exponential growth in the past decade has turned the Chinese blogosphere into the largest blogging space in the world. Through studying some of the... Sample PDF
Online Identity Formation and Digital Ethos Building in the Chinese Blogosphere
Chapter 16
Misty L. Knight, Richard A. Knight, Abigail Goben, Aaron W. Dobbs
Scholars are increasingly engaging with their peers in synchronous and asynchronous online forums. In order to adapt to this current trend... Sample PDF
Theory and Application: Using Social Networking to Build Online Credibility
Chapter 17
Ceren Sözeri
Mainstream online media is gradually encouraging user contributions to boost brand loyalty and to attract new users; however, former “passive”... Sample PDF
Ethical Challenges for User-Generated Content Publishing: Comparing Public Service Media and Commercial Media
Chapter 18
Samaa Gamie
This chapter examines two key Egyptian Facebook pages that became the voice and face of the youth movement that ignited the Egyptian revolution. The... Sample PDF
The Cyber-Propelled Egyptian Revolution and the De/Construction of Ethos
Chapter 19
Wendi Sierra, Doug Eyman
In this chapter, the authors extend Warnick’s (2007) appropriation of Toulmin’s (1958) “field-dependency” as applied through an ecological lens to... Sample PDF
“I Rolled the Dice with Trade Chat and This is What I Got”: Demonstrating Context-Dependent Credibility in Virtual Worlds
Chapter 20
Documentary at Play  (pages 353-367)
Inge Ejbye Sørensen, Anne Mette Thorhauge
Docu-games designate a versatile group of games that have in common an attempt to depict and reflect on aspects of reality such as military... Sample PDF
Documentary at Play
Chapter 21
Dan W. Lawrence
The purpose of this chapter is to investigate the intersection where digital media studies meet rhetoric and rhetoric is re-introduced to... Sample PDF
Press C→ to Play the Ocarina: Rhetoric and Game Music
About the Contributors

Author(s)/Editor(s) Biography

Dr. Moe Folk is an Associate Professor of Digital Rhetoric and Multimodal Composition at Kutztown University of Pennsylvania. He teaches digital rhetoric and writing, technical communication, social media analytics, and multimodal composition. His research interests include teaching writing with technology, multimodal style, digital ethos, technological professional development, and visual rhetoric. His most recent works have appeared in Mobile Technologies for the Writing Classroom (NCTE), Computers and Composition Online, Kairos: A Journal of Rhetoric, Technology, and Pedagogy, and IGI Global.
Shawn Apostel is the Communication Coordinator for the Noel Studio for Academic Creativity at Eastern Kentucky University where he collaborates with communication faculty, Noel Studio research and writing coordinators, technology associates, and student consultants to identify needs and develop instructional/information seminars focusing on visual, oral, and digital communication. A graphic designer by trade, Dr. Apostel has a MA in Professional Communication from Clemson University and a Ph.D. in Rhetoric and Technical Communication from Michigan Technological University. His research interests include visual communication, creativity, digital ethos, e-waste reduction, and instructional use of cloud-based composition programs. His work is published by IGI Global, CCDigital Press, Lexington Books, New Forums Press, and Computers and Composition Online. In spring of 2013 his co-authored book Teaching Creative Thinking: Pedagogical Approaches will be published by New Forums Press.