Online Multimedia Advertising: Techniques and Technologies
Xian-Sheng Hua (Microsoft Research Asia, China), Tao Mei (Microsoft Research Asia) and Alan Hanjalic (Delft University of Technology, Netherlands)
Release Date: December, 2010. Copyright © 2011. 352 pages.
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DOI: 10.4018/978-1-60960-189-8, ISBN13: 9781609601898, ISBN10: 1609601890, EISBN13: 9781609601911
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers.
Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
Table of Contents and List of Contributors
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Lusong Li, Xian-Sheng Hua
The daunting volumes of images on the Web have become one of the primary sources for online advertising. This work presents a contextual in-image...
Multimedia advertising on the internet has demanded that advertisers and marketers become more creative and adventurous in their pursuit of...
Tao Mei, Shipeng Li
With Internet delivery of video content surging to an unprecedented level, online video advertising is becoming increasingly pervasive. In this...
Jun Yan, Dou Shen, Teresa Mah, Ning Liu, Zheng Chen, Ying Li
With the rapid growth of the online advertising market, Behavioral Targeting (BT), which delivers advertisements to users based on understanding of...
- Adapting online advertising techniques to television
- Audience intelligence in online advertising
- Click-through rate estimation
- Content and attention aware overlay for online video advertising
- Contextual in-stream video advertising
- Intelligent advertising
- Online optimization of banner format and delivery
- Personalized advertisement delivery
- Targeted mobile advertisement
- Virtual product placement