Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Mehdi Khosrow-Pour (Information Resources Management Association, USA)
Release Date: February, 2015|Copyright: © 2015 |Pages: 315
ISBN13: 9781466681330|ISBN10: 1466681330|EISBN13: 9781466681347|DOI: 10.4018/978-1-4666-8133-0

Description

As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business.

Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Cultural Analogues
  • Digital Marketing Optimization
  • E-Commerce Network
  • IT Value Management
  • Purchase-Based Targeted Advertising
  • Semantic++ Electronic Commerce Architecture
  • Theory of Planned Behavior

Reviews and Testimonials

Editor Mehdi Khosrow-Pour presents this comprehensive resource on electronic business, commerce, and finance to students, academics, and professionals working in a variety of contexts. The editor has organized the contributions that make up the main body of the text in eleven chapters devoted to semantic electronic commerce architecture and models in cloud, semantic evaluation of B2B pharmaceutical supply chains in Australia, a general evolution mechanism model for E-commerce networks, and a wide variety of other related subjects.

– ProtoView Book Abstracts (formerly Book News, Inc.)

Table of Contents and List of Contributors

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Author(s)/Editor(s) Biography

Mehdi Khosrow-Pour, D.B.A. received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University – Harrisburg for 20 years. He is currently Executive Editor at IGI Global (www.igi-global.com). He also serves as Executive Director of the Information Resources Management Association (IRMA) (www.irma-international.org), and Executive Director and President of the World Forgotten Children’s Foundation (www.world-forgotten-children.org). He is the author/editor of over twenty books in information technology management. He is also the editor-in-chief of the Information Resources Management Journal, the Journal of Cases on Information Technology, the Journal of Electronic Commerce in Organizations, and the Journal of Information Technology Research, and has authored more than 50 articles published in various conference proceedings and scholarly journals.

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