Tourism Informatics: Visual Travel Recommender Systems, Social Communities, and User Interface Design
Release Date: September, 2009. Copyright © 2010. 354 pages.
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DOI: 10.4018/978-1-60566-818-5, ISBN13: 9781605668185, ISBN10: 1605668184, EISBN13: 9781605668192
Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration.
Tourism Informatics: Visual Travel Recommender Systems, Social Communities and User Interface Design provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and development. A defining body of research, this innovative collection provides academicians, researchers, and practitioners with a better understanding of this expanding industry.
Table of Contents and List of Contributors
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Dietmar Jannach (Technische Universität Dortmund, Germany), Markus Zanker (University Klagenfurt, Austria), Markus Jessenitschnig (University Klagenfurt, Austria)
In the domain of travel and tourism, recommender systems have proven to be valuable tools for supporting potential customers during the decision making process. In c...
Fabiana Lorenzi (Universidade Federal do Rio Grande do Sul (UFRGS), Brasil Universidade Luterana do Brasil), Ana L.C. Bazzan (Universidade Federal do Rio Grande do Sul (UFRGS), Brasil), Mara Abel (Universidade Federal do Rio Grande do Sul (UFRGS),)
This chapter presents a multiagent recommender system applied to the tourism domain. The multiagent approach is able to deal with distributed expert knowledge to sup...
Carmine Sellitto (Victoria University, Australia), Stephen Burgess (Victoria University, Australia), Carmen Cox (Bond University, Australia), Jeremy Buultjens (Southern Cross University, Australia)
The term Web 2.0 was coined around 2004 and was used to describe more interactive types of websites developed after the dot-com crash. An important characteristic of...
Jin Young Chung (Texas A&M University, USA), Dimitrios Buhalis (Bournemouth University, UK)
With the rapid development of Web 2.0 influence in tourism, this chapter aims to examine the current state of virtual travel community (VTC) studies, and to offer an...
F. Steinicke (Westfälische Wilhelms-Universität Münster, Germany), G. Bruder (Westfälische Wilhelms-Universität Münster, Germany), J. Jerald (University of North Carolina at Chapel Hill, USA), H. Frenz (Westfälische Wilhelms-Universität Münster, Ger)
In recent years virtual environments (VEs) have become more and more popular and widespread due to the requirements of numerous application areas in particular in th...
Francesco Bellotti (University of Genoa, Italy), Riccardo Berta (University of Genoa, Italy), Alessandro De Gloria (University of Genoa, Italy), Ludovica Primavera (University of Genoa, Italy)
Virtual reality environments are ever more going online. This trend, opened by videogames, will open new important opportunities to enhance cultural tourism, given t...
Ingo Seidel (Matrixware Information Services GmbH, Austria), Markus Gärtner (Matrixware Information Services GmbH, Austria), Michael Pöttler (Vienna University of Technology, Austria), Helmut Berger (Matrixware Information Services GmbH, Austria), Michael Dittenbach (Matrixware Inform)
In this chapter the authors describe an e-tourism environment that places emphasis on a community driven approach to foster a lively society of travelers. It enables...
Mohan Ponnada (Victoria University, Australia), Roopa Jakkilinki (Victoria University, Australia), Nalin Sharda (Victoria University, Australia)
Tourism recommender systems (TRS) have become popular in recent years; however, most lack visual means of presenting the recommendations. This paper presents ways of...
Roopa Jakkilinki (Victoria University, Australia), Nalin Sharda (Victoria University, Australia)
This chapter provides an overview of tourism ontology and how it can be used for developing e-tourism applications. The Semantic Web is the next generation Web; it u...
Reviews and Testimonials
"This book will be useful for researchers and practitioners who wish to explore some innovative research being conducted into Travel Recommender Systems, travel related on-line communities, and their user interface design."
– Nalin Sharda, Victoria University, Australia
Despite the fact that tourism informatics now drives the multi-billion global tourism industry, the field has not been given the attention that it needs. This text brings together its various components in a 'one-stop source' that will become an in-valuable resource for developers and researchers in the field.
– Prof. Margaret Deery, Centre for Tourism and Services Research, Victoria University, Australia.
E-tourism is an important multi-faceted field. Bringing together comprehensive coverage of these many facets in a highly accessible fashion is this text's key contribution. It also provides valuable insights into future research and development opportunities in this field. No student of this field should be without this text.
– Prof. Leo Jago, Director, Centre for Tourism and Services Research, Victoria University, Australia.
This book is essential reading for any researcher or practioner seriously interested in ways in which recent, significant advances in artificial intelligence and other technologies may be applied in the tourism domain. This book is essential reading for any researcher or practioner seriously interested in ways in which recent, significant advances in artificial intelligence and other technologies may be applied in the tourism domain.
– Prof. Michael McGrath, Centre for Tourism and Services Research, Victoria University, Australia.
The use of the internet in marketing destinations, selling tourism products and servicing visitor needs is now core to the operations and strategic planning of the tourism industry. Significant investments will be made into a range of new technologies by the industry over the coming years - the book will help both researchers and those working in the tourism industry as they seek to explore the latest advances in online technology and consumer behaviour.
– Paul Baron, Group Manager Online Marketing, Tourism Victoria, Australia.
Keeping in tune with the global nature of the tourism industry, contributors to this volume represent all the continents! The volume is a 'must read' for researchers, both novices and experts, who are interested in improving internet-based tools for marketing tourism related products and services. At the same time, the volume should also appeal highly to all agencies and organizations engaged in the business of tourism promotion.
– Sheel Aditya, Nanyang Technological University, Singapore
Selected as a Fall 2011 Shelf-Worthy Academic Title by Baker & Taylor.
- Conversational recommender systems
- Knowledge-based travel advisor systems
- Map-based interface
- Model-based user interface generation
- Multi-agent truth maintenance
- Semantic user model inferences
- Social networking for generating travel ideas
- Tourism recommender system
- Virtual reality systems
- Web 2.0 tourism sites
Tourism Informatics has come a long way since the development of computerised airlines booking systems in the 1960s. Information and Communication Technology (ICT) systems have penetrated almost all aspects of modern tourism. The focus of this book is on two important aspects, namely: Travel Recommender Systems (TRS) and Social Communities. A third aspect, user interface design, is important for all ICT systems. The aim of this book is to cover these three important aspects in one volume, and bring out the latest research being conducted in these three areas, as well as their interrelationship.
The first chapter presents an overview of the three main topics covered in this book: Visual Travel Recommender Systems (VTRS), social communities and user interface design. The author shows how Visual Travel Recommender Systems and tourism communities can be advanced alo
ng with user experience.
The remaining four chapters in Section A focus on the latest research on Travel Recommender Systems (TRS). The second chapter presents a semantic user model for advancing Travel Recommender Systems (TRS). This model uses description logic to represent user’s knowledge and information, in conjunction with domain-dependent rules to derive user interests. This model is then connected to a web application scenario for providing personalized information to assist a traveller in an urban space. The third chapter covers a recommender system called "VIBE virtual spa advisor". This system is based on an off-the-shelf knowledge-based and domain-independent framework called ADVISOR SUITE. This suite allows rapid development of advisory applications and therefore reduces development costs. This chapter also reports the authors’ practical experiences, and opportunities for future research in the domain. Chapter four presents a multiagent recommender system developed to deal with distributed expert knowledge. In this system agents work as cooperating experts that exchange information to generate the best possible recommendations. To validate the system, the author has carried out simulations in which agents collaborate to recommend travel packages, enhancing the efficacy of the system. In the fifth chapter, the authors present a recommendation methodology that uses a conversational approach for preference acquisition, in conjunction with map visualization for mobile travellers. Their usability study demonstrates that integrating map-based visualization and critiquing-based interaction improves the system’s recommendation effectiveness, thereby enhancing user satisfaction.
The four chapters in Section B looks at social communities for eTourism, and presents research into their usability as well as their effectiveness in bridging the tyranny of distance. The emergence of Web 2.0 has dramatically changed the look and feel of web sites and applications available on these. Chapter six investigates Web 2.0 tourism sites vis-à-vis their usability and the novel types of content available on these. It explores how embedding an application within a website influences design complexity and modifies the user experience. The seventh chapter explores social aspects of Tourism Informatics by using travel photographs posted on Facebook. It examines the semiotics of visual images and written messages based on tourism experience of ten individuals. The author explores how photographs reinforce the travel experience of those who took these photos, and how it can influence the travel decisions of those who view them. Chapter eight examines the state of Virtual Travel Community (VTC) research from a new perspective. Current VTC research has focused mainly on consumer behavior from the travellers’ viewpoint. This research examines how the VTCs can be used for connecting travellers to the locals at the destination. The authors present empirical evidence from a substantial virtual community, namely: CouchSurfing.com. Their research demonstrates that there is ample opportunity to build relationships between potential travellers and locals by using VTCs. In chapter nine the authors examine tourism behavior using Internet-based websites that provide free lodging with local residents. This research investigates factors that influence the development of a general model describing traveler behavior within a cost-free lodging network. The authors present an information representation and visualization methodology that is based on time-geographic dimensions.
The five chapters in Section C focuses on user interface aspects of eTourism systems. The first chapter in this section, chapter ten, presents a model-based approach for automatic generation of user-centric interfaces for mobile tourists leading to efficient access to mobile applications and services. The authors present a Polymorphic Logical Description (PLD) model for interface description to address the diverse needs of mobile users. A toolkit developed by the authors, based on the PLD model, and its evaluation results are also provided. Chapter eleven presents a virtual environment (VE) for redirected walking that allows users to walk through large-scale immersive virtual environments (IVEs), such as a virtual city. The authors explore two main questions: firstly, how well does redirected walking work, and secondly, the degree to which the users can be manipulated? Chapter twelve looks at online Virtual Reality environments in the context of the Travel in Europe (TiE) project. This project is developing tools to build enriched virtual environments where the player can explore reconstructed virtual places creating an information-rich and contextualized experience. Authors’ tests indicate that enriched 3D environments can support contextualized promotion of artifacts, products and services. In chapter thirteen the authors present an e-Tourism environment that uses a community-driven approach to create a society of travelers, in which they can exchange travel experiences, recommend tourism destinations or just catch some interesting gossip. It also includes facilities for business transactions; including booking a trip or seeking assistance from a travel agent within an integrated, game-like 3D Virtual World, in which each tourist is represented by as an avatar. The final chapter shows how photographs make a substantial contribution to virtual word-of-mouth exchange using Web 2.0 applications. The authors articulate the need for tools that can help in interpreting destination based photographs; and discuss a destination image analysis framework that allows a comparison of images posted by marketing bodies and consumers.
This book will be useful for researchers and practitioners who wish to explore some innovative research being conducted into Travel Recommender Systems, travel related on-line communities, and their user interface design. It can also be used as a reference for senior undergraduate and postgraduate studies in Tourism Informatics. I hope that you benefit from it and are inspired to create more innovative solutions for eTourism.
- Paul Baron, Group Manager E-Marketing, Tourism Victoria, Australia
- Suzanne Bergin, Victoria University, Australia
- Dean Carson, Charles Darwin University, Australia
- Margaret Deery, Victoria University, Australia
- Borko Furht, Florida Atlantic University, USA
- Leo Jago, Victoria University, Australia
- Michael McGrath, Victoria University, Australia
- Jamie Murphy, The University of Western Australia, Australia
- Klemens Waldhör, Krems Tourism Research, Germany
- John Zeleznikow, Victoria University, Australia