When online learning began more than two decades ago, many universities envisioned the creation of international student markets, but this has only recently become a reality. The emergence of a global economy, advances in technology, increased market competition, reduced funding, and the growing desire for degrees from internationally recognized universities have created opportunities that promote transnational degrees.
Transnational Distance Learning and Building New Markets for Universities presents the opportunities, methods, issues, and risks involved in extending university education across national borders. It is important to understand cultural, financial, and legal issues, as well as management approaches, academic delivery options, and business considerations needed to create quality programs that are marketable and cost effective in reaching emerging international markets. The purpose of the book is to review how to reach emerging international markets, increase access to education, and do so at a profit.
Reviews and Testimonials
The many online tools described in this book are impressive. Universities can now produce their own courses, using MERLOT modules that are free or very low in cost to students. Where poverty and limited resources exist, innovative technology is making education more available by online delivery. [...] My thanks to all the authors and to Robert Hogan for this amazing effort.
– Julia Morton-Marr, IHTEC, Canada
Organized into four sections, the work looks at opportunities, university and student issues, and online resources and benefits of transnational distance learning, as well as how to be a successful university in the global distance-learning market. [...]This book is useful for administrators in universities and colleges seeing to expand their international marketing and outreach, and to enhance their current international programs. It can also be of use to those schools with diverse populations within a single nation, so as to raise awareness of multicultural differences towards and in education.
– Sara Marcus, American Reference Books Annual